Providing great products or services is the foundation of your business. Satisfied customers mean more repeat business and growth for your company. As a part of great customer support, review your marketing - product website, YouTube videos, social media - to ensure there are no practices within your business that causes or is likely to cause substantial injury to consumers; cannot reasonably be avoided by consumers; and, is not outweighed by any benefits to your customers. These tenants are the fundamentals of what is known as UDAP- Unfair or Deceptive Acts or Practices - and is enforced by the Federal Trade Commission.
Consider the following in your advertising and avoid misleading claims or statements about your products or services. Include disclosures when necessary that are easy to find, easy to read and easy to understand. CMS takes consumer protection seriously and considers our merchants as partners in meeting requirement of applicable laws or regulations.
Knowledge Base Article: 36000229385